A Guide to How Each Studio Now Handles Theatrical Windows

A Guide to How Each Studio Now Handles Theatrical Windows
This week, Paramount opens “Snake Eyes,” an origin story for their “G.I. Joe” franchise, and Universal debuts “Old,” M. Night Shyamalan’s graphic novel adaptation.

In theaters, that is. Unlike the recent “Space Jam: A New Legacy” (Warner Bros.) or “Black Widow” (Disney), these two won’t have immediate home availability.

Confused? You’re not alone. Uncertainty about home access to new releases is now another problem theaters face.

There’s no easy solution to this.

In the ancient times of February 2020, studio movies opened in theaters first, then were exclusive for at least 75 days before home release. That no longer exists. But what has sprung up is a patchwork quilt of options. And for the consumer, it can be tricky to discern.

Studios are brands of sorts, but they generate little public awareness in terms of release policies. And beyond this, unlike in the previous era of video/DVD et al.
See full article at Indiewire »

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