Tokyo Olympics Get Off to a Somber, Unnerving, Heavily Branded Start on NBC

Tokyo Olympics Get Off to a Somber, Unnerving, Heavily Branded Start on NBC
Despite all odds, an ongoing pandemic and almost definitely common sense, the Olympic Games kicked off in Tokyo on Friday to much fanfare, a practically empty stadium and a sizable anti-Olympics protest outside that NBC pointedly never mentioned during its many hours of coverage. Mired in controversy, and unfolding in a country struggling to keep its Covid-19 infections under control, these Olympics are truly unlike no other — a fact the ceremony conveyed both on purpose and quite accidentally.

Japan’s opening performance went out of its way to acknowledge the strange circumstances that led us to this moment, with modern dance depictions of athletes training on their own without much more than determination to guide them through the pandemic. It even paused to ask everyone watching to observe a moment of silence, both for the millions who have died of Covid-19 and the Olympians the world has lost over the years,
See full article at Variety »

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