Inside Comcast’s Plan to Feature Real-Time Olympic Footage in Commercials

Inside Comcast’s Plan to Feature Real-Time Olympic Footage in Commercials
Many advertisers plan to interrupt the Olympics with their commercials. Comcast will interrupt its commercials with the Olympics.

The cable-and-entertainment giant has a group of ads ready to run in the Tokyo Olympics that, if all goes well, will include footage from this year’s Games that viewers may have seen just a few hours beforehand. Tonight, during NBC’s primetime rebroadcast of the opening ceremonies, Comcast will run a spot that is expected to include shots of Team USA entering the Olympics site in Tokyo when the event took place Friday morning.

Comcast has plenty of license to press the limits of what commercials can do. The company owns NBCUniversal, which has the rights to broadcast the Games and use Olympics clips and highlights in various ways. A team of staffers at NBC Sports headquarters in Stamford, Conn., has been tasked with looking out for clips and moments that
See full article at Variety »

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