‘Loki’ and ‘Lucifer’ Ratings Hold Strong on Nielsen’s Latest Streaming Report

‘Loki’ and ‘Lucifer’ Ratings Hold Strong on Nielsen’s Latest Streaming Report
It was another banner week for “Loki” and “Lucifer,” which have been dominating the streaming television market by viewership for several weeks.

The latest viewership report from Nielsen stated that “Loki,” the Tom Hiddleston-led Disney+ show, was viewed for 713 million minutes from June 21 through June 27, making it the most-viewed streaming show of that week, per Nielsen. That data is only based on the first three episodes of the series, which underscores its popularity.

Though the strong viewership of “Loki” is not particularly surprising — the series is part of the ever-expanding Marvel Cinematic Universe — the series has the potential to become Disney+’s biggest superhero title to date. All of Disney+’s Marvel Cinematic Universe shows, including “WandaVision” and “The Falcon and the Winter Soldier,” have enjoyed robust viewership, but the “Loki” premiere boasted stronger ratings than “WandaVision” (which tallied 434 million minutes for its first episode) and “The Falcon and the Winter Soldier
See full article at Indiewire »

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