As usual, Apple — like most SVOD players — did not provide hard numbers to back its claims.
Among the ratings highlights provided by Apple:
During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies Schmigadoon, Physical and Mythic Quest as well during the three-day period. The viewership for the opening weekend of Ted Lasso’s second season was six times bigger than the viewership for the series’ premiere weekend last year. Premiering on Apple TV+ in more than 100 countries, the Ted Lasso Season 2 opener drove Apple TV+ to a 200% viewership increase vs.