The soccer comedy series, headlined by Jason Sudeikis as the fish-out-of-water American coach, tallied more Apple TV Plus accounts that streamed the S2 premiere on Friday, July 23, and over its opening weekend (July 23-25), than any previous launch, the tech giant claims.
That sounds impressive — but how many people actually tuned in is unclear.
Apple is still not releasing any actual numbers of viewers. (Neither has the company disclosed how many Apple TV Plus subscribers it has accumulated.) Streaming services have been reluctant to release hard figures for competitive reasons; when they have those a typically cherry-picked to tout successes. Netflix, for one, has released the number of households that “chose” to stream a given title (counting the number of