‘Hitman’s Wife’s Bodyguard’ Was Middling at the Box Office but It’s #1 on VOD

‘Hitman’s Wife’s Bodyguard’ Was Middling at the Box Office but It’s #1 on VOD
In a week that saw three theatrical releases debut on Premium VOD, “The Hitman’s Wife’s Bodyguard” (Lionsgate/$19.99) won the battle. The ensemble action comedy sequel took first place on all four charts we follow, despite competition from “The Forever Purge” (Universal/$19.99) and “The Conjuring: The Devil Made Me Do It” (Warner Bros./$19.99).

Meanwhile, “Black Widow” (Disney/$29.99) announced an all-digital platform release for August 10. The unusual aspect is it will be offered as a digital download rather than a rental, with extras including additional scenes and bloopers.

More significantly, “Hitman’s” displaced “A Quiet Place Part II” (Paramount/$19.99) after just one week as top film. That’s a bit of a surprise; John Krasinski’s hit grossed as much as “Purge,” Conjuring,” and “Hitman’s” combined, and “Hitman’s” grossed the least with $37 million.

That also may mean that the “Hitman’s” audience wasn’t as thoroughly tapped. The audience demo
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