Sunday’s Olympics programming drew in 15.5 million viewers and a 3.7 rating in the 18-49 demographic throughout Primetime. Highlights from Sunday evening include the 4x100M Freestyle Relay, which saw U.S. Men’s swim team taking home the gold, and the Women’s Street Finale Skateboarding final, with Japan’s 13 year-old Momji Nishya taking the top prize.
Per NBC, the growth in viewership from Friday to Sunday marked the largest increase ever in the first three nights of a Summer Olympics. NBC added that last evening’s viewer count marked the largest viewership for any primetime show since Super Bowl Sunday on February 7, 2021.
Women’s beach volleyball,