Vice Programs Will Stay on Hulu as Brands Renew Licensing Deal (Exclusive)

Vice Programs Will Stay on Hulu as Brands Renew Licensing Deal (Exclusive)
Vice programs will remain on streaming service Hulu in the U.S. after Vice Distribution, the global distribution arm of the youth-skewing media brand, renewed its licensing partnership with the Disney-backed SVOD.

The deal covers more than 130 hours of Vice programming, and continues a partnership struck in 2019, when Vice shows first landed on Hulu. The companies then struck a more formal pact last year, for 100 hours of Vice TV originals. They also previously partnered on the launch of Vice on Hulu’s live streaming service.

The new deal sees the renewal of most titles that are already available on Hulu, along with 50 hours of new programming that are being added to the platform.

Vice smartly expanded into distribution in July 2020 with a new global distribution and licensing group, headed by former ITV Studios executive Bea Hegedus. The outfit is intended to maximize the value of Vice IP, including programming from Vice TV.
See full article at Variety »

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