While many networks and studios have pivoted to spotlight content for Black audiences, Crown Media Family Networks president and CEO Wonya Lucas says Hallmark was “uniquely positioned” for the endeavor thanks to the strong “emotional core” that exists between the company and its consumers.
“Mahogany is a 34-year-old brand that has been an important part of the portfolio since its existence,” Lucas tells Variety. “So for us, it’s not an initiative; it’s bringing something to life through storytelling.”
Before taking charge of the company in August 2020, Lucas was a longtime consumer of the line. She quickly recognized and ultimately seized