iHeartMedia Strikes Multiyear Deal With NBA for 20 Podcasts

iHeartMedia Strikes Multiyear Deal With NBA for 20 Podcasts
iHeartMedia has reached a multiyear podcast deal with the NBA that will result in more than 20 podcasts over the next four years, the audio giant said on Wednesday.

The podcast deal comes three months after iHeartMedia announced it was creating a podcast network for the NFL as part of a multiyear, exclusive partnership. The NBA’s podcasts, which will be co-produced by iHeartRadio and the NBA, will include a mix of content from the NBA’s archives, player commentary, league news and insider analyses.

The first show is expected to premiere this fall, iHeartMedia said. It’s not immediately clear which athletes will ...
See full article at The Hollywood Reporter »

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