NBC’s Olympics Coverage Shines Amid Reruns, Makes For Peacock’s Most-Consumed Tuesday

NBC’s Olympics Coverage Shines Amid Reruns, Makes For Peacock’s Most-Consumed Tuesday
Coverage of the 2020 Tokyo Olympics on NBC stabilized Tuesday evening airing to 14.9 million viewers and earning a 3.5 rating in the 18-49 demographic in overnight ratings. Tuesday’s viewership stats matched Monday’s, but fell six tenths in ratings from the previous night. With a steadying viewership and despite a dip in ratings, NBC continues to shine in primetime.

Tuesday came with a major surprise at the women’s gymnastics front as Simone Biles withdrew from the women’s gymnastics all-around final citing mental health issues. NBC’s primetime featured the qualifier for Slalom Canoeing, some cycling and the U.S. vs Hungary women’s water polo match. Hungary bested the States 10-9.

NBC said that NBC Sports Digital delivered an Average Minute Audience (Ama) of 571,000 viewers on Tuesday, marking Peacock’s most-consumed Tuesday since its launch. NBC’s viewers more than tripled the combined primetime of viewership (4.67M) of ABC,
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