In addition to his nascent boxing career, Paul hosts the ImPaulsive podcast featuring celebrity guests, athletes, comedians and more. It has more than 2.7 million followers on YouTube, which has been his primary platform after getting his start posting short videos on the now-shuttered Vine.
YouTube and Paul have had a contentious partnership; the platform suspended ads on Paul’s channel at least twice, both in 2018, once for posting video from a trip to Japan’s Aokigahara forest in which he encountered a suicide victim, and another for posting a video of himself tasing a dead rat. He later apologized for both incidents and was eventually reinstated. His main YouTube channel now has more that 23 million subscribers.