The Programming Strategies That Shape The World’s Biggest YouTube Channels

The Programming Strategies That Shape The World’s Biggest YouTube Channels
Many creators and media companies, including some that my company Little Monster works with as clients (per the examples below), are noticing a significant downturn in viewership on new videos uploaded to YouTube. However, for the most part we are only noticing a small overall viewership downturn. This change was most dramatic in late July and early August.

What we’ve observed on channels we work with is new uploads are not being featured in the Recommended section (known in YouTube analytics as “Browse Features”) nearly as heavily as they were earlier in July, June, and really all of 2018. What we are observing (empirically for our own viewing habits and anecdotally from others in the online video industry) is that there are now far more placements in the Recommended sections on users' accounts for videos that are more than one week old:

Example screen shot showing many recommended videos uploaded months and years ago.
See full article at Tubefilter News »

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