Primetime Viewership For NBC Tokyo Olympics Coverage Continues To Trail Behind Rio Games On Wednesday

Primetime Viewership For NBC Tokyo Olympics Coverage Continues To Trail Behind Rio Games On Wednesday
All that shines eventually loses its luster over time and viewership for NBC’s coverage of the 2020 Tokyo Olympics is no exception. Wednesday evening continued a downward trend in primetime ratings for the global sporting event on NBC, airing to 12.5 million viewers and earning a 2.9 rating in the 18-49 demo, per overnight numbers. Viewership fell 16% in viewers and six tenths in rating from Tuesday.

NBC’s Olympics coverage has dominated primetime since the opening ceremony on Friday, but this year’s games are no match for the viewership of the Rio Olympics, which drew in more than 26 million viewers for the corresponding night in 2016 for more than a 50% decline.

Last evening saw U.S. swimmer Caeleb Dressel take gold for the men’s 100m freestyle race. The night also consisted of the women’s table tennis semifinal, men’s BMX Racing quarterfinals and more.

NBC claimed that Wednesday’s
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