‘Jungle Cruise’ Beats Box-Office Expectations as ‘Old’ Plummets. How Is This PVOD’s Fault?

‘Jungle Cruise’ Beats Box-Office Expectations as ‘Old’ Plummets. How Is This PVOD’s Fault?
The National Association of Theater Owners blamed the disappointing performance of “Black Widow” on its same-day $29.99 availability for Disney+ customers. Of course, home platforms take some revenue away from theaters. Enough to blame it for underperforming opening weekends and the precipitous drops that often follow? Evidence increasingly shows that’s not the case.

The $200 million-budgeted “Jungle Cruise” opened to $34.2 million domestic, an impressively strong result when tracking suggested $25 million, and a studio-reported $30 million in Premium VOD revenue via Disney+ subscribers worldwide. No breakdown was given for PVOD, but the Disney+ viewership is much bigger in North America.

For “Jungle Cruise,” Saturday was down 9 percent from opening day. For “Black Widow” — also on Disney+ PVOD — the drop was 41 percent. Reaching back to the pre-pvod opening days of summer 2019, Disney’s family-friendly “The Lion King” saw a 22 percent Saturday drop.

Last weekend saw the debut of two theater exclusives with “Old” (Universal
See full article at Indiewire »

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