After eight years at Instagram and parent company Facebook, Timo Pelz has onboarded at Reddit as its first-ever head of business marketing, effective immediately.
Pelz will be tasked with setting the go-to-market strategy for Reddit’s ad products, and leading the team connecting Reddit’s sales org with the ad wider ad industry across all sizes and verticals. He will oversee business marketing for managed and self-serve ad clients, including product messaging, customer success stories, market narratives, competitive analysts, lifecycle marketing, and events, Reddit said in a blog post.
“I’m delighted to welcome Timo to our senior leadership team,” Reddit CMO Roxy Young -- to whom Pelz will report -- said in a statement. “As we continue to scale our advertising business and expand to international markets, Timo will be instrumental in elevating and driving Reddit’s unique value proposition for new and existing advertisers.”
Visit Tubefilter for more great stories.
Pelz will be tasked with setting the go-to-market strategy for Reddit’s ad products, and leading the team connecting Reddit’s sales org with the ad wider ad industry across all sizes and verticals. He will oversee business marketing for managed and self-serve ad clients, including product messaging, customer success stories, market narratives, competitive analysts, lifecycle marketing, and events, Reddit said in a blog post.
“I’m delighted to welcome Timo to our senior leadership team,” Reddit CMO Roxy Young -- to whom Pelz will report -- said in a statement. “As we continue to scale our advertising business and expand to international markets, Timo will be instrumental in elevating and driving Reddit’s unique value proposition for new and existing advertisers.”
Visit Tubefilter for more great stories.
- 8/2/2021
- by Geoff Weiss
- Tubefilter.com
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