Netflix’s Slice of US Subscription Streaming Pie Has Shrunk 19% in 2 Years | Chart

A rising tide lifts all boats — but in Netflix’s case, that may not be such a good thing. As more big-name streaming services have hit the scene over the last two years, Netflix’s dominance over the U.S. subscription video on-demand market has taken a big hit, according to new data shared by research firm Antenna. The key takeaway from Antenna’s data: Netflix accounted for 29% of all paid streaming subscriptions in the U.S. by the end of June — down 19% from Q2 2019. Netflix’s dwindling slice of the American streaming pie comes after the launch of newer services, like Disney+ and NBCU’s Peacock, and have cut into Netflix’s first-mover advantage. The chart below, courtesy of Antenna’s latest Quarterly Growth Report, gives a better look at the American SVOD market: Does this mean Netflix is on the verge of going the way of short-lived Quibi?
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