#BookTok Is Boosting Sales For Brick-And-Mortar Bookstores

#BookTok Is Boosting Sales For Brick-And-Mortar Bookstores
TikTok’s crop of book lovers are boosting sales for Canada’s largest bookseller. In its second-quarter earnings report, Indigo Books and Music Inc. said that #BookTok is having a noticeable positive effect on demand, especially for older titles. Craig Louden, Indigo’s CFO, said #BookTok’s enthusiasm (and the billions of views the community generates) can generate a […]

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