It was a good night to be Tom Brady, NBC and the NFL.
In one of the better primetime NFL kickoff games we’ve seen in recent seasons, Brady and reigning Super Bowl champs the Tampa Bay Buccaneers ended any change of an early unbeaten streak for the Dallas Cowboys with a 31-29 victory at home.
Absent a blowout and with top-tier teams on the field, you’d expect the game to do well in ratings and viewership – and it did, very well. The final numbers have the game scoring 24.4 million viewers on the Comcast-owned net, making it the most-watched small-screen event since the 91.6 million who tuned in back in February to watch the Buccaneers beat the Kansas City Chiefs on CBS in what was one of the least-watched Super Bowls ever.
Apples to apples and season openers to season openers, last night’s game was up 26% in sets...
In one of the better primetime NFL kickoff games we’ve seen in recent seasons, Brady and reigning Super Bowl champs the Tampa Bay Buccaneers ended any change of an early unbeaten streak for the Dallas Cowboys with a 31-29 victory at home.
Absent a blowout and with top-tier teams on the field, you’d expect the game to do well in ratings and viewership – and it did, very well. The final numbers have the game scoring 24.4 million viewers on the Comcast-owned net, making it the most-watched small-screen event since the 91.6 million who tuned in back in February to watch the Buccaneers beat the Kansas City Chiefs on CBS in what was one of the least-watched Super Bowls ever.
Apples to apples and season openers to season openers, last night’s game was up 26% in sets...
- 9/10/2021
- by Dominic Patten
- Deadline Film + TV
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