HBO Max is “rooting for everybody Black.”
Or so reads the bio of its latest social-first audience initiative called Scene in Black, which launches Monday and focuses on connecting HBO and HBO Max’s Black talent, creatives and fans.
The team borrowed the line from one of HBO’s biggest stars, “Insecure” creator, writer, producer and actor Issa Rae, who went viral with that quip during an interview with Variety at the 2017 Emmys. It’s a tremendous one-liner, but the sentiment also accurately sums up the intent behind Scene in Black, which is to amplify Black voices.
Jackie Gagne, HBO Max and HBO’s SVP of multicultural marketing, detailed the development of the new initiative, which she describes as “our destination for the telling of stories from the Black perspective.”
“HBO has a really rich history of amplifying Black stories and talent, and this is an evolution or an extension of that,...
Or so reads the bio of its latest social-first audience initiative called Scene in Black, which launches Monday and focuses on connecting HBO and HBO Max’s Black talent, creatives and fans.
The team borrowed the line from one of HBO’s biggest stars, “Insecure” creator, writer, producer and actor Issa Rae, who went viral with that quip during an interview with Variety at the 2017 Emmys. It’s a tremendous one-liner, but the sentiment also accurately sums up the intent behind Scene in Black, which is to amplify Black voices.
Jackie Gagne, HBO Max and HBO’s SVP of multicultural marketing, detailed the development of the new initiative, which she describes as “our destination for the telling of stories from the Black perspective.”
“HBO has a really rich history of amplifying Black stories and talent, and this is an evolution or an extension of that,...
- 9/13/2021
- by Angelique Jackson
- Variety Film + TV
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