Venice Film Festival Moves Italian Box Office Needle With Auspicious ‘King of Laughter’ Launch

  • Variety
Venice Film Festival Moves Italian Box Office Needle With Auspicious ‘King of Laughter’ Launch
The Venice Film Festival is exerting a positive impact on the Italian box office where Mario Martone’s “The King of Laughter” (“Qui Rido Io”) got a boost over the weekend from its Lido launch that landed the Toni Servillo-starrer in the number two spot after Marvel’s “Shang-Chi and the Legend of the Ten Rings.”

Italy’s box office results this past weekend saw “King of Laughter,” in which Servillo plays Neapolitan theater luminary Eduardo Scarpetta, score €314,840 from 291 screens via 01 Distribution for a €1,079 per screen average. That’s not bad considering that Italian movie theaters are operating at 50% capacity due to Covid-19 health safety measures and that Martone’s pic didn’t win any Venice prizes.

To put Martone’s “King” post-Venice result into perspective, “Shang-Chi,” in its second Italian frame, pulled €692,791, for a €1,143 per-screen average, and a total €2.7 million ($3.1 million) Italian haul to date via Disney.
See full article at Variety »

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