Tune in Whenever You Want: How TV Marketing Has Changed in the On-Demand Era

  • Variety
Tune in Whenever You Want: How TV Marketing Has Changed in the On-Demand Era
This is the fourth installment of a five-part series examining the transformation of television as the industry prepares to celebrate the Primetime Emmy Awards on Sept. 19.

Each fall, as part of a long-held ritual, TV networks release dozens of new programs — and dozens of gimmicks, promotions, and marketing schemes to call attention to them.

In years past, CBS tattooed supermarket eggshells with show logos and dispensed cups of yogurt with flavors like “Sheldon’s Bazinga Blueberry” to hawk “The Big Bang Theory.” Fox dispatched pounds and pounds of Halloween candy to media reportes to tout “The Simpsons’ ” annual “Treehouse of Horror” Halloween special. The CW lined up a “Dynasty” bus to take people to the Hamptons with tank tops and tumblers devoted to the soapy reboot. And ABC offered up sessions of “goat yoga” to drum up publicity for a comic drama called “Kevin (Probably) Saves The World.”

As more TV viewers become digital streamers,
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