WarnerMedia is trying to offset the loss of about 5 million HBO subscribers who had signed up through Amazon in the U.S. with an aggressive discount offer on HBO Max.
As of Sept. 15, HBO subscriptions through Amazon Prime Video Channels officially shut down. But WarnerMedia is angling to get those customers back: Starting Friday, those who accessed HBO via Prime Video Channels — as well as all new and returning HBO Max subscribers in the U.S. — can sign up for the premium HBO Max ad-free monthly plan at a 50% discount.
The new limited-time promotion lets eligible customers get HBO Max for $7.49/month for six months; after that, the rate goes up to the regular $14.99/month. WarnerMedia began promoting the deal Friday on hbomax.com; customers also can sign up through Apple, Google, LG, Microsoft, Sony, Roku and Vizio.
The 50% off deal is available in the U.S. only through Sept.
As of Sept. 15, HBO subscriptions through Amazon Prime Video Channels officially shut down. But WarnerMedia is angling to get those customers back: Starting Friday, those who accessed HBO via Prime Video Channels — as well as all new and returning HBO Max subscribers in the U.S. — can sign up for the premium HBO Max ad-free monthly plan at a 50% discount.
The new limited-time promotion lets eligible customers get HBO Max for $7.49/month for six months; after that, the rate goes up to the regular $14.99/month. WarnerMedia began promoting the deal Friday on hbomax.com; customers also can sign up through Apple, Google, LG, Microsoft, Sony, Roku and Vizio.
The 50% off deal is available in the U.S. only through Sept.
- 9/17/2021
- by Todd Spangler
- Variety Film + TV
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