Petrikin was closely aligned with Gianopulos, with the pair working together for a decade at 20th Century Fox. After Stacey Snider took over the studio, Petrikin left Fox to form a strategic communications and crisis management consultancy.
Petrikin joined Fox in 2007 from the William Morris Agency to oversee corporate communications, media relations, trade advertising, awards campaigns, special events, and charitable activities. He joined William Morris in 2002 after working as a reporter and editor for several publications, including Variety, Daily Variety, Inside.com, and Inside Magazine.
Robbins is being tasked with expanding