TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines

  • Variety
TV Ratings: Emmy Awards Rise 16% From Last Year, Reversing a Pattern of Declines
The 73rd Primetime Emmy Awards on CBS rebounded from last year’s all-time low ratings, reversing steady declines with a 16% gain of viewership to 7.4 million, compared to approximately 6.37 million viewers in 2020.

Per the accurate Nielsen Live+Same Day time-zone adjusted fast nationals for Sunday night, the ceremony averaged the total time spent across linear and digital platforms was over 1.4 billion minutes.

Even before the pandemic, the Emmys were struggling to stay on our collective radars, plummeting to a historic viewership drop-off in 2020 of approximately 12% compared to 2019’s host-less ceremony on Fox. The 7.4 million score for Sunday night’s show does not include “out of home” viewing and CBS estimates that it will likely increase upwards to 7.9 million when final numbers are released by Nielsen tomorrow.

The last Emmy telecast to outpace last night’s showing was in 2018, when the Emmy telecast drew a 2.4 rating in adults 18-49 and attracted 10.2 million viewers on NBC.
See full article at Variety »

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