Home Audiences Will Pay Top Dollar for VOD: ‘Candyman,’ ‘F9,’ and ‘Black Widow’ Prove It

Home Audiences Will Pay Top Dollar for VOD: ‘Candyman,’ ‘F9,’ and ‘Black Widow’ Prove It
Candyman” dominated every platform in its first weekend on premium VOD. Available for $19.99, the Universal horror movie aligned with standard studio strategy to debut on home platforms after its third week of theatrical play. It still ranked #4 in theaters, falling only 26 percent.

Nia DaCosta’s update of the 1993 horror classic displaced the studio’s own “F9” ($19.99), after an expanded edition returned the widely seen sequel to #1 across all charts last week. The worldwide top grossing film of 2021 is now #2 at both Vudu and Google Play, and #3 at iTunes.

The strength of “Candyman” took #1 on Vudu’s full week chart, even though its release covered only three days of Vudu’s listing period. Of the 17 different films on the three VOD charts, 10 are PVOD titles ($19.99 or higher) and fill 23 of the 30 total slots.

Four PVOD films made all three charts: “Candyman,” “F9,” “Black Widow” (now reduced to $19.99), and “The Suicide Squad,
See full article at Indiewire »

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