ViacomCBS’ Pluto TV, the fast-growing, free, ad-supported, linear TV-style streaming service, is set to launch in Italy on Oct. 28 with 40 thematic channels spanning multiple genres.
Pluto TV’s Italy launch will expand the service’s European footprint, segueing from successful bows in the U.K., Germany, France and Spain. It will also mark Italy’s first Fast (Free Ad-Supported Television) service and is considered by ViacomCBS as having good synergy as a complement to Paramount Plus’ offering when that premium streaming service launches on Sky in Italy in 2022.
Pluto TV’s initial Italian content will consist of 40 curated thematic channels comprising movies, TV series, reality shows, kids’ IP, lifestyle, crime and comedy content.
The free content will include classic titles from ViacomCBS’ library, plus content from more than 50 third-party partners, such as Paramount, Lionsgate, Italy’s Minerva — which has a vast library of new and vintage Italian genre fare — KidsMe,...
Pluto TV’s Italy launch will expand the service’s European footprint, segueing from successful bows in the U.K., Germany, France and Spain. It will also mark Italy’s first Fast (Free Ad-Supported Television) service and is considered by ViacomCBS as having good synergy as a complement to Paramount Plus’ offering when that premium streaming service launches on Sky in Italy in 2022.
Pluto TV’s initial Italian content will consist of 40 curated thematic channels comprising movies, TV series, reality shows, kids’ IP, lifestyle, crime and comedy content.
The free content will include classic titles from ViacomCBS’ library, plus content from more than 50 third-party partners, such as Paramount, Lionsgate, Italy’s Minerva — which has a vast library of new and vintage Italian genre fare — KidsMe,...
- 9/22/2021
- by Nick Vivarelli
- Variety Film + TV
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