Season 12 launched on Tuesday night with an audience of only 5.7 million — its lowest ratings yet since moving from BBC to Channel 4, industry outlet Broadcast reported.
It marks a dramatic decline even from last year, when the show’s season 11 finale set records for Channel 4 with an average audience of 9.2 million viewers, making it the highest-rated Channel 4 show since records began in 2002.
The latest season will air in the U.S. on Netflix on Sept. 24.
Tuesday evening’s numbers were not helped by the fact that some viewers trying to watch the episode online were met with a “technical error” on the Channel 4 streaming platform All4.
No @BritishBakeOff for me tonight! Thanks @All4 sort it out for next week or in a few hours for catch up! #Gbbo #nospoilers pic.