For two weeks before the launch of the ten-episode series “CSI: Vegas,” CBS will drop clues to a new case daily across social media, on its air, and across other networks owned by parent ViacomCBS. Followers who figure things out will be rewarded with a virtual meet-and-greet with the cast and creators of the show as well as an advance screening of the debut episode. The series is a sequel, of sorts, to the original “CSI,” which ran on CBS for 15 seasons and launched a broader franchise of forensic whodunnit dramas on the network.
TV networks have long tested all kinds of interesting gimmicks aimed at getting people to try a new show. That task has become exponentially more difficult in the streaming era, and Mike Benson, president