Terms were not disclosed. Brat, which was founded in 2017, says it tripled its revenue to $15 million in 2020 and projects reaching $35 million in 2021. Its YouTube channel has more than 5 million subscribers and draws advertisers like General Mills and Mars-Wrigley. The company also has launched free, ad-supported streaming channels on Roku, Samsung and NBCUniversal’s Peacock. Brat also has a significant presence on social media, with a production partnership with Instagram and Past Your Bedtime, a news show it makes for Snapchat that aims at Gen Z viewers.
Shaye left New Line in 2008 after the company he started in 1967 began to get more fully absorbed into Warner Bros. After operating for more than 25 years as a fully independent production entity known for Nightmare on Elm Street,