New Line Founder Bob Shaye Invests In Digital Studio Brat TV, Maker Of Young-Skewing Hits Like ‘Chicken Girls’

New Line Founder Bob Shaye Invests In Digital Studio Brat TV, Maker Of Young-Skewing Hits Like ‘Chicken Girls’
Brat TV, maker of young-skewing online series like Chicken Girls and Attaway General, has received an investment from New Line founder Bob Shaye, who is joining the company’s board.

Terms were not disclosed. Brat, which was founded in 2017, says it tripled its revenue to $15 million in 2020 and projects reaching $35 million in 2021. Its YouTube channel has more than 5 million subscribers and draws advertisers like General Mills and Mars-Wrigley. The company also has launched free, ad-supported streaming channels on Roku, Samsung and NBCUniversal’s Peacock. Brat also has a significant presence on social media, with a production partnership with Instagram and Past Your Bedtime, a news show it makes for Snapchat that aims at Gen Z viewers.

Shaye left New Line in 2008 after the company he started in 1967 began to get more fully absorbed into Warner Bros. After operating for more than 25 years as a fully independent production entity known for Nightmare on Elm Street,
See full article at Deadline »

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