Box Office Recovery Is on the Upswing and James Bond Will Take It Even Higher

Box Office Recovery Is on the Upswing and James Bond Will Take It Even Higher
Numbers are tricky: Last weekend, the box office saw its lowest total gross since mid-June. However, the final projections for September are the year’s strongest — and prospects for October look even better.

The best gauges of recovery lie in the box-office performances of 2019, with monthly comparisons between the 2019 and 2021 totals. Since May 2021, when films grossed only 19 percent of the same month’s earnings two years prior, the improvement has been dramatic. In June, the ratio improved to 35 percent; July, 45 percent; August, 50 percent. Through last weekend, September was 75 percent, although the month will likely end around 65 percent.

That’s still 15 points above August and it’s the most significant sign of recovery so far. Internal economics vary by exhibitor, but with cost reductions and other savings industry sources suggest that reaching a sustained 80 percent would get the industry closer where it needs to be.

By our estimates, October could bring
See full article at Indiewire »

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