The series, from Korea’s Cj Enm, creates couples through musical performances in which single singers “virtually” rehearse a romantic duet, then reveal themselves and their potential chemistry during a performance. These couples then live together, practice together, perform and compete together, but may swap partners in every episode — for love or music.
First launched in Vietnam via VT3 in 2018 followed by a Malaysian remake now in its third season and a Korean adaptation, Cj Enm has high hopes that the idea of bringing these two genres together can travel.
John Legend was attached to produce a U.S. adaptation in 2019 with American Idol producer Simon Lythgoe set as showrunner, with Critical Content producing.
Cj Enm’s head of format sales Diane Min said during the format’s panel at