Fox is ramping up its international formats credentials with a new $100M fund to find the next wave of unscripted formats for the global market.
The network and its unscripted production arm Fox Alternative Entertainment will use the cash injection to identify IP for international networks and platforms.
It comes after Fae road-tested its first creation for the international market in Ireland – The Big Deal. The company co-produced the variety competition series, which featured Boy George as a judge, for Ireland’s Virgin Media Television and it launched strongly, on par with series such as The X Factor.
Rob Wade, President of Alternative Entertainment and Specials of Fox Entertainment, who will oversee the fund, told Deadline that The Masked Singer producer Fae can fund and subsequently own the format for the same amount that it could produce a pilot, giving it greater data and learnings than if it can produced a non-tx tape.
The network and its unscripted production arm Fox Alternative Entertainment will use the cash injection to identify IP for international networks and platforms.
It comes after Fae road-tested its first creation for the international market in Ireland – The Big Deal. The company co-produced the variety competition series, which featured Boy George as a judge, for Ireland’s Virgin Media Television and it launched strongly, on par with series such as The X Factor.
Rob Wade, President of Alternative Entertainment and Specials of Fox Entertainment, who will oversee the fund, told Deadline that The Masked Singer producer Fae can fund and subsequently own the format for the same amount that it could produce a pilot, giving it greater data and learnings than if it can produced a non-tx tape.
- 9/24/2021
- by Peter White
- Deadline Film + TV
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