“La Casa de Papel,” known as “Money Heist” in English-language markets, will launch its last five episodes on Dec. 3. Netflix stressed that the series is its most-watched non-English-language drama that has been seen by 180 million households worldwise.
Set in Madrid, “La Casa de Papel” revolves around a ragtag group of misfits who decide to break into the Spanish mint to steal millions of Euros in untraceable cash. The series’ success well beyond Spain and Europe’s borders was an early signal to Netflix that going deep on local language strategy would pay dividends in the long run.
As Variety‘s Jamie Lang reported in August