‘Dune’ Is Opening in Movie Theaters… and Your Living Room. Here’s Why That’s a Mistake (Column)

  • Variety
‘Dune’ Is Opening in Movie Theaters… and Your Living Room. Here’s Why That’s a Mistake (Column)
Dune” has the potential to be the biggest movie of the year. But however well it does or does not do at the box office, it’s undeniably the biggest, grandest slice of movie in a long time. Big as in vast. As in images and sounds that fill the screen and fill the senses. Big as in: The movie transports you to the desert planet of Arrakis, and for 2 hours and 35 minutes you live there.

So why would this overwhelmingly epic, visually spectacular, one-of-a-kind sci-fi popcorn movie be opening Oct. 22 on a television set near you?

We know the answer, and there’s a kind of petty spreadsheet logic to it. “Dune” is opening simultaneously in movie theaters and on home screens because Warner Bros., the company that Wikipedia now describes as “an American diversified multinational mass media and entertainment conglomerate,” also owns HBO Max, the streaming service where
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