Zarem’s colleague Bill Augustin confirmed to the New York Times that he died of complications related to lung cancer.
Zarem was born in Savannah in 1936. He grew up there, then attended Yale University before moving to New York City. After a short stint working on Wall Street, he moved into the entertainment industry. Zarem was first hired by Columbia Artists Management and discovered his affinity for publicity while working for producer Joseph E. Levine. His PR career bloomed at Rogers & Cowan, a firm he joined in 1969, where he developed a client base that included Dustin Hoffman. In 1974, he founded Zarem Inc. Zarem jumpstarted the careers of several now-a-listers. Along with Cher, Ross and Hoffman, his clientele included stars like Alan Alda,