NBCU’s deal with YouTube TV is set to expire Thursday, Sept. 30. Google is unwilling to pay the higher rates the media conglomerate is asking in the renewal talks, according to NBCU.
Google said that if it can’t reach a deal by Sept. 30, it will reduce YouTube TV’s monthly subscription fee by $10 per month while the NBCU nets are dark.
“NBCUniversal is seeking fair rates from Google for YouTube TV’s continued carriage of the only portfolio offering entertainment, Hispanic, news and sports networks,” the media company said in a statement. “Unfortunately, Google is refusing to make a deal at these fair rates and is willing to withhold entertainment,