Exclusive: Creative Artists Agency is acquiring ICM Partners, a mammoth deal that would be the biggest joining forces of two major agencies since Wma and Endeavor. Expectation is that the deal will be completed before the year is out.
Many details need to be worked out, as this came together lightning quick. There will surely be reaction from guilds and on antitrust matters. But in a moment where content creators are getting bigger in M&a deals, why not agencies? The intention here is, after all of the drama of the pandemic and the ending of the packaging business after a prolonged dispute with the WGA, CAA is doubling down on its commitment to the representation business. That includes not only film and television, but also sports, publishing and ancillary businesses.