Why TikTok Can't Get Enough of E.l.f. Cosmetics' $9 Poreless Putty Primer

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Regardless of the generation you identify with, TikTok has something for everyone! For us, we've found some of the most game-changing beauty products through the video-sharing app, including e.l.f. Cosmetic's $9 Poreless Putty Primer. Before trying it, we weren't big believers in primers, mainly because they left our skin either overly-oily or too matte and dry. The concept always made sense to us, but we couldn't find one that acted as the perfect canvas for makeup...
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