A big audience for Sunday Night Football and solid returns from its Dick Wolf-produced Chicago and Law & Order franchises helped NBC lead the first week of the 2021-22 season by a sizable margin over its broadcast rivals.
The same-day ratings for the week, however, also show how much appointment viewing has shifted away from entertainment programming: Only one scripted series — Fox’s The Simpsons — and five shows total made it above a 1.0 rating in the key ad-sales demographic of adults 18-49.
Thanks in no small part to Sunday Night Football (19.7 million viewers and a 5.63 rating among adults ...
The same-day ratings for the week, however, also show how much appointment viewing has shifted away from entertainment programming: Only one scripted series — Fox’s The Simpsons — and five shows total made it above a 1.0 rating in the key ad-sales demographic of adults 18-49.
Thanks in no small part to Sunday Night Football (19.7 million viewers and a 5.63 rating among adults ...
- 9/28/2021
- The Hollywood Reporter - Film + TV
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