During a Q&a at the International TV Academy this past spring, Netflix
’s Head of Global TV Bela Bajaria
was asked whether a non-English-language series could one day top the list of the streamer’s most-watched programs. She sounded confident that it could happen. The milestone now might be within reach as the new Korean drama Squid Game
is taking Netflix by storm, raking in viewership globally at a rate that might surpass current ratings record holder Bridgerton.
The addictive, violent survival drama, which premiered September 17 on Netflix, has transcended cultures and language barriers to reach No. 1 in 90 countries in 10 days — from Qatar and Oman to Ecuador and Bolivia.
Fueled by word of mouth, Squid Game
entered the U.S. Top 10 list on September 19 at No. 8. It climbed to No. 2 the next day, and hit No. 1 on September 21 — the first Korean original series ever to do so — where it has stayed since,