A new venture by Snap Inc. will pay creators for coming up with popular responses to Spotlight Challenges, a new addition to the social network’s user-generated platform.
Challenges will involve using specific lenses or sounds as well as addressing certain topics. “Whether it be your best trick shot or your funniest impression, these challenges champion Snapchatters to create Snaps that highlight their unique voice, perspective, personality and creativity,” the company said in a blog post.
Spotlight Challenges will begin next month for users aged 16 and older in the U.S. Additional markets will follow.
Prize amounts for those meeting challenges most successfully will range from $1,000 to $25,000, the company says, though “occasionally we may make available a larger sum for a particular challenge.” The minimum payday is $250.
Snap launched Spotlight, a TikTok-esque extension of its service, in November 2020. It uses an algorithm to serve users a series of short videos in a feed,...
Challenges will involve using specific lenses or sounds as well as addressing certain topics. “Whether it be your best trick shot or your funniest impression, these challenges champion Snapchatters to create Snaps that highlight their unique voice, perspective, personality and creativity,” the company said in a blog post.
Spotlight Challenges will begin next month for users aged 16 and older in the U.S. Additional markets will follow.
Prize amounts for those meeting challenges most successfully will range from $1,000 to $25,000, the company says, though “occasionally we may make available a larger sum for a particular challenge.” The minimum payday is $250.
Snap launched Spotlight, a TikTok-esque extension of its service, in November 2020. It uses an algorithm to serve users a series of short videos in a feed,...
- 10/6/2021
- by Dade Hayes
- Deadline Film + TV
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