Longtime NBCUniversal executive Lisa Hsia, who has worked in a wide variety of roles through the years at the company, is exiting after 27 years. The Emmy award-winning exec has decided to switch careers and work as a consultant for organizations.
Hsia was most recently executive VP of audience acquisition and growth for NBC Entertainment and NBC Sports, handling first party data, optimizing Crm capabilities and driving audience engagement and growth across entertainment and sports platforms.
She began her NBC career in the news division, serving as Katie Couric’s senior producer and later becoming the executive overseeing “Today,” “Dateline NBC” and Peacock Productions. While there, she worked closely with the news team during major events including the Sept. 11 terrorist attacks.
In 2005, Hsia moved over to new media, becoming senior VP of digital for Bravo, where she helped grow the digital business; eventually her oversight included Oxygen, USA, Syfy and Universal Kids.
Hsia was most recently executive VP of audience acquisition and growth for NBC Entertainment and NBC Sports, handling first party data, optimizing Crm capabilities and driving audience engagement and growth across entertainment and sports platforms.
She began her NBC career in the news division, serving as Katie Couric’s senior producer and later becoming the executive overseeing “Today,” “Dateline NBC” and Peacock Productions. While there, she worked closely with the news team during major events including the Sept. 11 terrorist attacks.
In 2005, Hsia moved over to new media, becoming senior VP of digital for Bravo, where she helped grow the digital business; eventually her oversight included Oxygen, USA, Syfy and Universal Kids.
- 10/8/2021
- by Michael Schneider
- Variety Film + TV
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