‘A Night in the Academy Museum’ Does Little to Highlight Film History — or Its Future

‘A Night in the Academy Museum’ Does Little to Highlight Film History — or Its Future
Faux spontaneity is hard to pull off, especially when you’re overtly selling something. Such is the case with ABC’s 43-minute special, “A Night in the Academy Museum,” where a cadre of A-list actors attempt to recreate “That’s Entertainment” under the conceit of “sneaking into” the now open Academy Museum of Motion Pictures, purportedly to show audiences all they need to know in order to book their next vacation and visit. But what ends up happening over the Film Academy’s hour-long commercial (supported by other commercials) is that the flaws of a museum (and the company that crafted it) still surface.

Laura Dern introduces the special, walking into the empty David Geffen Theater in order to entice audiences to not only come to the Museum, but see a movie in general. This has been a common theme in a few theater-focused ads: Insert an A-list star in
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