ViacomCBS To Launch Nft Platform For Digital Collectibles Based On Its Brands In Spring Of 2022

ViacomCBS To Launch Nft Platform For Digital Collectibles Based On Its Brands In Spring Of 2022
ViacomCBS is entering the Nft space in a multi-year partnership with tech group Recur to create a platform for IP and franchise.

The platform, to launch in spring of 2022, will allow fans to buy and trade non-fungible tokens. These are unique digital assets increasingly common in the art and entertainment world that are meant to be collectors items and drive content revenue for creators and companies. ViacomCBS said it will draw on all its consumer brands for the tokens, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. ViacomCBS said consumers will be able to pay with most credit or debit cards.

Last summer, Lionsgate announced an agreement with another Nft platform, Autograph, launched by Tom Brady, to create content based on its iconic film and television properties starting with John Wick, Hunger Games, Twilight Saga, Mad Men and Dirty Dancing. Individual artists and are offering NFTs on a variety of platforms,
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