‘Halloween Kills’ Grabs Best Horror & R-Rated Opening Records During Pandemic With $50.4M, Even With Peacock Day & Date

  • Deadline
‘Halloween Kills’ Grabs Best Horror & R-Rated Opening Records During Pandemic With $50.4M, Even With Peacock Day & Date
Sunday Am Update: Typically, horror movies fall apart on a Saturday night, especially ones with bad reviews and lackluster audience exits. But Universal/Blumhouse/Miramax’s Halloween Kills kept it together, even with a day-and-date Peacock component.

The David Gordon Green-directed sequel, the 12th in the franchise, kept on course for a $50.35M 3-day, slightly higher than what we saw yesterday morning off a $17.2M Saturday, -25% from Friday. That’s a better Friday-to-Saturday hold, percent-wise, than previous Blumhouse October horror pics Paranormal Activity 3 and Paranormal Activity 2, both -35%. Also, Halloween Kills’ Saturday beats Paranormal Activity 2’s Saturday of $13M.

Overall, Halloween Kills is the best 3-day US/Canada opening we’ve seen for a horror movie during the pandemic, beating Paramount’s A Quiet Place Part II ($47.5M), and it’s the best opening for an R-rated movie during the pandemic, blowing away Warner Bros
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