Comcast Launches XClass TV, Its First TV Sets in the U.S., Taking Streaming Platform Direct-to-Consumer

Comcast Launches XClass TV, Its First TV Sets in the U.S., Taking Streaming Platform Direct-to-Consumer
Comcast is going direct-to-consumer — offering streaming TV services to consumers across the U.S., including outside its traditional service areas — with XClass TV, a new line of smart television sets built for streaming.

For the first time, Comcast’s streaming-entertainment platform will be available to consumers across the U.S., without an Xfinity subscription. The cable operator is looking to widen its addressable market as its base of Xfinity TV subscribers has steadily declined the last few years.

Comcast’s XClass TVs, serving in part as a vehicle to push signups to NBCU’s Peacock, will compete with other internet-connected smart TVs, including Roku TVs and Amazon’s new line of Fire TV Omni TVs.

The XClass TVs, built by Hisense and priced at starting at $298, will include 12 months of NBCUniversal’s Peacock Premium with ads (normally $4.99/month) for no extra cost. Live pay-tv services available on the platform at
See full article at Variety »

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