Netflix to Change Viewership Reports — Bye-Bye, 'Watched Any 2 Minutes'

Netflix to Change Viewership Reports — Bye-Bye, 'Watched Any 2 Minutes'
Netflix announced on Tuesday that is will be changing the way it reports on viewership, trends and superlatives.

To date, Netflix (without any independent corroboration) has typically touted viewership as a measure of member accounts that watched at least two minutes of a TV series or movie. For example, 142 million accounts watched at least two minutes of the nine-episode Squid Game series, during the Korean drama’s first four weeks of availability, making it far and away Netflix’s “biggest” original.

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