‘Squid Game’ Claims U.S. Streaming Crown, With Nielsen Crediting Multicultural Audiences; ‘Ted Lasso’ Cracks Top 10

‘Squid Game’ Claims U.S. Streaming Crown, With Nielsen Crediting Multicultural Audiences; ‘Ted Lasso’ Cracks Top 10
Having already been celebrated as Netflix’s all-time biggest series, Squid Game has claimed its first official No. 1 title on Nielsen’s weekly U.S. streaming chart.

The dystopian Korean thriller, which Netflix this week said has been seen by an astounding 142 million households, more than doubled the No. 2 title for the week of September 20 to 26. Its nine episodes collected 1.9 billion minutes of total viewing, far outdistancing Lucifer, which had 860 million.

Nielsen tracks only viewing via a TV screen and only in the U.S., which means most Squid Game views are not reflected by the measurement firm. Data comes after a nearly month-long delay, by arrangement with streaming providers. Netflix is shifting its internal metrics to a total-consumption number similar to Nielsen’s. Previously, it counted any viewing of at least 2 minutes of programming as a view. While it has taken over U.S. pop culture this fall, with
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